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“This project was a great investment for Mosaic. We’ll continue to see the ROI for years to come as we refine and optimize.” This is the kind of feedback we always hope to hear after helping a client navigate the process of building a new website. Helping nonprofit organizations build great websites to help them achieve their missions is one of our favorite things to do here at Firespring. In many cases we are able to do that through the nonprofit website platform we developed specifically to meet the unique needs of nonprofits. Occasionally though we work with a client who has special requ...

There are so many relevant questions to ask yourself as you go about telling your brand’s story.  Does our logo resonate with consumers? Who even is our target audience? What type of paid media should we focus on? What can our team do to improve our social content and SEO? These are all pertinent questions, but in a vacuum, they aren’t enough to build a strong, cohesive and consistent brand. Instead, here’s the most important question to ask when branding your business: Why us? The answer to that question allows you to create an intentional plan that establishes efficiency and integration.  Let’s take a look at some of the variations...

Got swag? If you’ve attended more than a few conferences or company events, you probably have a bagful, including branded pens, bags and mugs. Promo items like that can keep your organization on people’s minds and your mission front and center—and according to a study by Promotional Products Association International (PPAI), they really work.  Before receiving promo items, about 55% of consumers had previously done business with the advertiser. After receiving the products, 85% did business with them. Plus, most people kept their branded freebie for up to two years. If you’re trying to decide what promo product to order next, we sugge...

Firespring’s founder and CEO, Jay Wilkinson, recognized at a young age that he was an entrepreneur at heart. He has started over 20 companies throughout his lifetime, including (of course) Firespring. And while his other ventures may have been short-lived or eventually sold, Jay’s goal throughout his entrepreneurial journey remained the same with each new venture: to build a company based on kindness, empathy and gratitude. Jay’s vision came to fruition as Firespring grew, expanded and refined its purpose over the years, eventually becoming Nebraska’s first Certified B Corporation®, a business that “meets the highest standards of ve...

News flash: The business status quo has changed. Dramatically. As an entrepreneur, author and architect of two creative agencies before I arrived at Firespring, I can tell you business is a lot different than it was 5, 10 or 15 years ago.  It’s no longer purely what you bring to the market. It’s much deeper than that—but also much simpler. Why a business exists is what matters now. Your unique purpose differentiates you for today’s consumers, especially since 80% of millennials want businesses to be a force for positive change in our society. At Firespring, we’re ahead of the impact curve. We cemented that status when we became Nebr...

At Firespring, we love an eye-catching print piece or a bold advocacy campaign (they’re basically our bread and butter) and nothing makes us happier than when our creations connect with clients’ audiences. And something special happens when we can integrate our wide variety of marketing abilities into unforgettable experiences. We’re always on the lookout for opportunities for our clients to connect with their audiences in real life—shaking their hands, knowing their names, putting a face to their brand. When those invaluable chances appear, we go all in to maximize their event marketing.  There’s nothing like the power of face-to-f...

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